What if you run a small automotive shop in Virginia Beach, Virginia and if someone called 411 and asked for the number to your specific shop and the customer service rep said “you may also be interested in Firestone Complete Automotive Repair, would you like me to connect you to Firestone now?”
I am sure you are with us in the hunt to find new and unique ways to advertise your company/organization online in this mecca we call the internet but Google might be taking this a little far. It was once that if you searched a term like business solutions in Chesapeake, VA you might come across businesses and their compeditors ads; however, now when searching for independent businesses Google has started to put ads on our own personal storefront.
As you can see above searching independently for us in Chesapeake, Virginia brings up our independent Google Business Place; however, when we click on the Place’s Pin you don’t just find our information anymore as you once did, there is an ad for AT&T Web Hosting.
You might be wondering why we are bringing up a competitor, well, really they are not a competitor at all as they only provide a cookie cutter solution for businesses to have a presence on the web and doesn’t really offer any online strategy or direction. How can this happen with Google’s “Relevant” search you ask? Well, although Google continues to preach that they not only provide Organic and sponsored “Relevant” results when you search, Google is still allowing the paid advertiser to place their ads anywhere they are willing to put them.
Now don’t get us wrong, we love the competition and welcome the newest additions of change that Google feels we “need” in their attempt for online dominance for a more personalized online experience for users but when was tthe last time you called 411 and aasked for Taco Bell on North Main Street in Norfolk, Virginia and a recording came one thaat gave a full advertisement for Taco Beueenoo?
Now keep in mind, this doesn’t just account for big chains. What if you run a small automotive shop in Virginia Beach, Virginia and if someone called 411 and asked for the number to your automotive shop the customer service rep said “you may also be interested in Firestone Complete Automotive Repair, would you like me to connect you to Firestone now?”
Does that seem right to you?
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